Apple Music, launched by Apple Inc. in June 2015, is a major player in the global music streaming industry, currently boasting nearly 100 million subscribers and operating in 167 countries. It holds a 30.7% share of the U.S. music streaming market, positioning it as the second-largest platform after Spotify[2]. Unlike some competitors, Apple Music pays artists an average royalty of about one cent per stream, roughly three times Spotify's rate, underscoring its commitment to supporting creators[2]. Over its decade of existence, Apple Music has evolved beyond a streaming service into a multifaceted platform dedicated to artist empowerment and innovative audio experiences. In 2025, to celebrate its 10th anniversary, Apple unveiled a cutting-edge creative campus in Los Angeles. This studio space is designed to facilitate artist-driven content, foster deeper fan connections, and further innovation in sound quality and storytelling. The facility reflects Apple Music's ongoing mission to provide artists with tools and freedom to express their creativity in new ways[1]. Apple Music's integration within Apple's broader ecosystem—comprising hardware, software, and services—adds strategic value, supporting its sustainability without needing to rely on artificial intelligence-generated content for profits[2]. This synergy strengthens Apple's position in the music industry and technology markets. Key achievements include reaching a substantial subscriber base, holding a significant market share, and pioneering higher royalty payments to artists. Its focus on quality audio, authentic storytelling, and artist-first experiences distinguishes it in a crowded streaming landscape. With continuous innovation and strong support for the artist community, Apple Music remains a vital and influential entity in both the music business and technology sectors[1][2].